Growth strategy for innovative food brands.

About

I am a food marketing specialist with over 15 years of experience.

Founded and led an award-winning advertising agency dedicated to innovative food brands.

Spearheaded marketing campaigns that helped food tech startups expand from local stores to national retail chains.

Won eight national and international creative awards across a variety of digital and traditional media.

Obtained certifications in Leadership, Mycology and Cellular Agriculture.

Appointed as the Communications Advisor of the Cambridge University Alt Protein Society.

I offer effective solutions for innovative food brands and startups looking to scale and/or secure additional funding.

When to hire me

If hiring an advertising agency or a full marketing team is not yet feasible, an experienced external consultant is the right interim solution.

Flexible commitment

Unlike agencies, a consultant does not require long-term commitments or retainers.

Cost-effective

Short-term collaborations means more funding can go towards research and development.

In-house collaboration

I work with your existing team to allow the company to maintain autonomy and expand from within.

Services

A typical collaboration includes:

Regular calls and/or meetings: weekly phone or video calls to discuss the marketing plan and its components.

Team leadership: managing and collaborating with an existing internal marketing team or assisting in hiring talent if/when needed.

Minimum one month collaboration: to ensure an in-depth assessment of needs and generating an effective strategy.

6-month or 12-month strategy: depending on client needs, the marketing strategy may cover up to a year.
Clear and effective presentations: to the C-suite, Board of Directors or potential investors.

Process

In-depth analysis of existing data, benchmarks, and internal documents as well as available market data, trends, competitors, and case studies.
Creating an actionable and effective marketing plan tailored to specific goals and KPIs.
Assisting with precise cost and timeline estimates of strategy components and any required roles.
Creating a well-designed strategy document and presenting the plan to the company’s C-suite, Board, and/or potential investors.
Implementing, monitoring and optimizing the marketing plan for as long as required by the Client.

Tiers

1 hour

Initial Consult

This option is recommended when the client is still unsure of next steps. One-hour consultation done virtually to help determine objectives by discussing current challenges and obstacles. Key points resulting from the conversation are then used as a starting point for a more comprehensive plan.

20 hours